This iconic photo of an indefatigable milkman doing his rounds in spite of the ruins around him is famous for representing the ‘never say die’ attitude of the British during the War. However this photo is actually a contrived photo!
This was no milkman. The photographer Fred Morley asked his assistant to borrow the coat and milk carrier, from a milkman and pose for the photos!
Morley’s thinking was that to circumvent censorship of demoralizing pictures of ruined streets, after more than a month of daily bombings, he should present things as an object lesson in the maxim “Keep calm and carry on.”